Zheng Xiang,Daniel R. Fesenmaier's Analytics in Smart Tourism Design: Concepts and Methods PDF

By Zheng Xiang,Daniel R. Fesenmaier

This e-book provides innovative study at the improvement of analytics in commute and tourism. It introduces new conceptual frameworks and size instruments, in addition to functions and case experiences for vacation spot advertising and marketing and administration. it really is divided into 5 components: half one on trip call for analytics makes a speciality of conceptualizing and imposing go back and forth call for modeling utilizing giant facts. It illustrates new how one can establish, generate and make the most of huge amounts of knowledge in tourism call for forecasting and modeling. half specializes in analytics in commute and lifestyle, proposing fresh advancements in wearable pcs and physiological dimension units, and the consequences for our realizing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based facts with tourism information. half 4 discusses web-based and social media analytics and offers the newest advancements in using user-generated content material on the web to appreciate a few managerial difficulties. the ultimate half is a suite of case stories utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line reports within the inn undefined, and comparing vacation spot communications and industry intelligence with on-line resort stories. The chapters during this part jointly describe a number various methods to figuring out industry dynamics in tourism and hospitality.

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Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge) by Zheng Xiang,Daniel R. Fesenmaier


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