By K. Dinnie
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The perform of urban branding is being followed by means of expanding numbers of urban specialists around the globe and it truly is having an immediate effect on private and non-private region perform. the writer captures this rising phenomenon in a fashion that blends an outstanding theoretical and conceptual underpinning including appropriate actual lifestyles circumstances.
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Additional resources for City Branding: Theory and Cases
City Branding: Theory and Cases by K. Dinnie