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By Kai-Uwe Hellmann,Dominik Schrage

Einkaufen ist Arbeit, Shoppen macht Spaß. Wer sich mit dem Thema "Shopping" eingehender befaßt, begegnet früher oder später genau dieser Leitdifferenz: auf der einen Seite die lästige Besorgung des Notwendigen, all der Güter und Dienste, die nötig sind, damit das normale Leben in geordneten Bahnen verläuft, auf der anderen Seite das schiere Vergnügen, das Bummeln und Flanieren, Anschauen, Betasten, Anprobieren, Ausprobieren, ohne jede no longer, purer Zeitvertreib, Luxus in Reinkultur. Kurzum: purchasing ist hybrid, geradezu janusköpfig, so könnte guy sagen. Eine Soziologie des purchasing hat

es jedenfalls mit einer Unterscheidung zu tun, bei der beide Seiten von Bedeutung sind. Worauf es ankommt, ist, den genauen Unterschied zwischen den beiden Seiten dieser Unterscheidung zu verstehen.

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Das Management der Kunden: Studien zur Soziologie des Shopping (Konsumsoziologie und Massenkultur) (German Edition) by Kai-Uwe Hellmann,Dominik Schrage

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