By Larry Dwyer,Eugenia Wickens
Event and cultural tourism as a social perform is a frequent phenomenon of world socio-economic value. the aim of the ebook is to compile present considering on modern matters with regards to the administration and advertising of cultural occasions and sights. The contributions to the publication offer attention-grabbing views on a few themes together with innovation in gala's, vacation spot and occasion snapshot, cultural occasions and nationwide id, spiritual pageant reviews, potent administration and advertising of occasions.
The e-book is split into huge issues: occasion tourism and cultural tourism. The Cultural Tourism topic covers matters similar to: socio-cultural and environmental affects of tourism improvement; vacationer stories, motivations and behaviour; improvement of cultural tourism; hosts and site visitors; group participation; dwelling background; and vacation spot photo and branding. the development Tourism subject covers concerns similar to monetary, socio-cultural and environmental affects; vacationer stories, motivations and behaviour; improvement of occasion tourism; occasion administration and sponsorship; vacation spot snapshot and branding; and making plans and advertising hallmark events.
The publication is in keeping with the expanding call for for empirically-based case reviews on occasion and cultural tourism and may entice either teachers and practitioners. Case reports also are excellent as instructing fabric for either undergraduate and postgraduate programmes internationally.
This publication is a distinct double factor of the Journal of Hospitality advertising and Management.
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Event Tourism and Cultural Tourism: Issues and Debates by Larry Dwyer,Eugenia Wickens