Download PDF by Kadir Yilmaz: Functional food: health care or profitable business?:

By Kadir Yilmaz

Seminar paper from the 12 months 2009 within the topic company economics - advertising and marketing, company conversation, CRM, marketplace learn, Social Media, grade: 2.0, college of technologies Berlin, path: grasp of commercial management, language: English, summary: these days, the method of getting older is changing into a growing number of unpopular. The industry is filled with treatments opposed to the symptoms of getting older, a few of dubitable worthy. In a extra clinical technique, “anti-aging” researchers have tested the results of food on pathologic metabolism.

After the 1st discoveries of vital results, the influence of this new self-discipline was once impressive. Researchers and the pharmaceutical in addition to dietary and retail businesses enthusiastically began to strengthen frameworks to mix scientific services with the hot inspiration of non-public health and wellbeing prevention. within the overdue 1980’s, the time period “functional nutrients” was once coined in Japan.

High buyer recognition from the start has caused a ramification of the “functional meals” marketplace phase from the early 1990’s on, rendering the marketplace a growing number of aggressive. For competing corporations, determining the choosing elements of purchaser recognition is accordingly of serious value.


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Functional food: health care or profitable business?: Secondary Research - Complex Desk Research by Kadir Yilmaz

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