By Eunju Ko,Arch G Woodside,Arch G. Woodside
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The perform of urban branding is being followed through expanding numbers of urban specialists all over the world and it's having an immediate effect on private and non-private zone perform. the writer captures this rising phenomenon in a fashion that blends a pretty good theoretical and conceptual underpinning including proper actual existence instances.
Occasion and cultural tourism as a social perform is a common phenomenon of worldwide socio-economic value. the aim of the ebook is to assemble present considering on modern matters on the subject of the administration and advertising of cultural occasions and sights. The contributions to the e-book supply attention-grabbing views on a couple of subject matters together with innovation in fairs, vacation spot and occasion picture, cultural occasions and nationwide identification, non secular pageant reports, powerful administration and advertising of occasions.
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des advertising and marketing, der Kommunikationstheorie sowie des Tourismus Erklärungsansätze für die synergetische Verbindung von occasions und touristischen Destinationen. Der Band fasst die auf der siebten Wissenschaftlichen Konferenz zur Eventforschung, die am 30.
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Extra resources for Luxury Fashion and Culture: 7 (Advances in Culture, Tourism and Hospitality Research)
Luxury Fashion and Culture: 7 (Advances in Culture, Tourism and Hospitality Research) by Eunju Ko,Arch G Woodside,Arch G. Woodside