Philip T. Kotler,John T. Bowen,James Makens,Seyhmus Baloglu's Marketing for Hospitality and Tourism, Global Edition PDF

By Philip T. Kotler,John T. Bowen,James Makens,Seyhmus Baloglu

For classes in Hospitality advertising, Tourism advertising, eating place advertising, or resort Marketing.


Marketing for Hospitality and Tourism, 7/e is the definitive resource for hospitality marketing.

Taking an integrative process, this hugely visible, four-color booklet discusses hospitality advertising and marketing from a staff standpoint, studying each one hospitality division and its function within the advertising mechanism. those best-selling authors are often called major advertising educators and their ebook, a world phenomenon, is the prime source on hospitality and tourism advertising and marketing. The 7th variation of this well known ebook contains new and up-to-date assurance of social media, vacation spot tourism and different present tendencies, genuine situations, and hands-on software activities.

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Marketing for Hospitality and Tourism, Global Edition by Philip T. Kotler,John T. Bowen,James Makens,Seyhmus Baloglu

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