By Philip T. Kotler,John T. Bowen,James Makens,Seyhmus Baloglu
For classes in Hospitality advertising, Tourism advertising, eating place advertising, or resort Marketing.
Marketing for Hospitality and Tourism, 7/e is the definitive resource for hospitality marketing.
Taking an integrative process, this hugely visible, four-color booklet discusses hospitality advertising and marketing from a staff standpoint, studying each one hospitality division and its function within the advertising mechanism. those best-selling authors are often called major advertising educators and their ebook, a world phenomenon, is the prime source on hospitality and tourism advertising and marketing. The 7th variation of this well known ebook contains new and up-to-date assurance of social media, vacation spot tourism and different present tendencies, genuine situations, and hands-on software activities.
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Extra info for Marketing for Hospitality and Tourism, Global Edition
Marketing for Hospitality and Tourism, Global Edition by Philip T. Kotler,John T. Bowen,James Makens,Seyhmus Baloglu